Stop guessing. Start climbing.

Built for players, by players

thatswhy.gg was built by Chris for players who were tired of losing games without really understanding why, and who did not want to pay for expensive coaching to find out.

We built thatswhy.gg to feel like having a coach review every game. Personalized, actionable feedback without the high cost of a session or the hours spent rewatching VODs.

The platform is currently in beta and continues to evolve based on player feedback. If you have ideas or suggestions, we'd love to hear from you.

What is thatswhy.gg?

thatswhy.gg analyzes your League of Legends matches and delivers coaching-quality feedback in seconds. No more rewatching VODs, no more vague advice from generic guides. Every analysis is built from your match data, for your champion, on your specific decisions — so you get insights that actually help you improve.

Whether you're learning the fundamentals in Iron or fine-tuning your macro in Diamond, thatswhy.gg meets you where you are and shows you exactly what to work on next.

How thatswhy.gg works

Turn your League of Legends match history into clear, step-by-step coaching that tells you exactly what to do next game.

1. 1

   Enter your summoner name

   Search your Riot ID and region to pull your recent ranked and normal matches in the browser, or use the Desk Companion beside League.

2. 2

   Pick a match to review

   Choose the game you're curious about: hard stomp, close loss, or that one 30-minute fiesta you can't stop thinking about.

3. 3

   Get coaching: what you did well, biggest mistakes, and what to do next

   See lane, mid game, and late game broken down with plain-language feedback: good habits to keep, misplays to fix, and specific changes for your next queue.

4. 4

   Track progress over time

   Revisit past analyses to spot patterns in your gameplay—like wave management, objective control, or vision—and see how your focus areas improve across multiple games.

Here's The Plan: know the matchup before minions spawn

While you load in, thatswhy.gg writes Here's The Plan for this lobby. When the matchup favors you, when it favors them, the win condition, the first six waves, how to play teamfights, and a recommended build.

Instead of inventing a different game in champ select, you skim one job and play that. Here's The Plan is the lobby. Coach Me is the tape.

Pick your coach

Not everyone responds to the same coaching style. Coach Kev is free. Coach unlocks Monk Joe, Guy In Chat, Momma Jane, danron33, and Detective Phoebe. That's Why adds Julius Caesar, Sun Tzu, Shakespeare, and Birdie The Don. Same review, different person:

• 
  Coach Kev

  Fair and balanced, as all things should be.

• 
  Monk Joe

  Former Korean esports coach turned monk with unbreakable mental.

• 
  Guy In Chat

  Terminally online, unemployed, and never in a game of his own.

• 
  danron33

  Ragebaiter. X account with no profile pic. Definitely not a bot.

• 
  Detective Phoebe

  I LOVE MY HOOMAN!

• 
  Momma Jane

  It's alright, baby. Those kids left you hanging.

• 
  Birdie The Don

  Fuggedaboutit!

• 
  Shakespeare

  The Rift is a stage. Thy talents are most lacking.

• 
  Julius Caesar

  I came, I saw, I carried. The general coaches the map, not the lane.

• 
  Sun Tzu

  Know the wave. Know yourself. Do not take the lost fight.

A coach that remembers you

One review is a snapshot. Improvement is the encore. Recurring Habit pins the leak in that game. On Coach, We've Seen This flags it the next time it shows up, and Why Am I Losing? clusters the pattern after enough analyzed Summoner's Rift losses.

That's Why adds Here's The Job: one goal until Monday, on the rail, the review, Live Game, and Warm-Up Lab. If you reviewed this week, unlock That's Why Report on match history on Monday. Quiet weeks stay quiet. Free stays an excellent single-game review. Coach is the memory.

Why thatswhy.gg?

Hiring a coach costs $30–100+ per session. VOD reviews take hours. Generic tier lists and guides don't know anything about your gameplay. thatswhy.gg gives you the same quality of personalized feedback — in seconds, for a fraction of the cost.

Every analysis is unique to your match. No cookie-cutter advice, no recycled tips. Just real coaching that understands the game and understands how you play it.